We would like to introduce science to non-experts, and journalism is a great tool to achieve this goal. For this reason we draft press releases, primarily to announce the results of our research. We share this information in layman’s terms, using references to everyday life, motivating the public through interesting stories and demonstrating how we work. Our goal is to engage the public through the media.
We tailor the news to our potential audience, using different channels for different segments of the public and languages. We would like to foster an open dialogue with our stakeholders.
To achieve these goals, we prepare press releases, newsletters, blogs and maintain several different groups in social networks. Our presence is constant on the radio and television, and in popular articles in newspapers and magazines.